Paid Search Services

Paid Search Services That Grow Your Business

We’re an expert BAHRAIN-based digital marketing agency offering display campaigns and paid search services and management for businesses of all sizes.

Work with us to reach your target audience and increase your potential customer base. Our expert paid search marketing teams will create an advertising strategy based on your business goals and budget. We’ll be with you every step of the way, ensuring you increase your paid search advertising return on investment (ROI) from the beginning.

What is Paid Search Advertising?

Paid search advertising is a form of digital marketing that allows companies to pay search engines to place their ads at the top of relevant SERPs (search engine results pages).

This can be done through Google Ads and Bing ads, which charge you once someone clicks on your sponsored listing. Other names like sponsored ads, search marketing, search engine marketing (SEM), pay-per-click marketing, and cost-per-click marketing all fall under paid search advertising.

How Does Paid Search Work?

Paid search campaigns are displayed as text ads at the top or bottom of search result pages. When you search using Google, these ads are displayed with a green ‘Ad’ symbol next to the text. This shows the user that the results aren’t organic and that the business paid for the placement.

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What Is the Difference Between SEO and Paid Search?

Search Engine Optimization (SEO services) focuses on a range of website optimizations to increase a website’s organic traffic and search engine rank on search results pages. The traffic generated by this type of strategy is called ‘organic web traffic.

Paid search ads, on the other hand, are all about displaying sponsored ads above or below organic listings on the search result pages. The exact placing depends on the cost-per-click budget and how a business or their paid search services decide to bid on keywords. PPC agencies offer digital marketing services to set up paid ads and drive relevant traffic to a website. If you want to set up paid search campaigns with superior results, it may be best to hand over your paid search management to the professionals.

The Benefits of Paid Search Marketing Services

✓ Target the right audience

✓ Increase digital marketing funnel volume

✓ Track success with Google Analytics and Google Ads

✓ Drive conversions

✓ Increase website traffic

✓ Retarget website visitors

✓ Generate qualified leads

✓ Increase digital presence

✓ Higher return on ad spend (ROAS)

Trust Blue Ice Technology for Paid Search Management Services

Our paid search experts have been in the paid advertising game for years. We’re a proud Google Certified Partner and
consistently outperform our customers’ competition with expertly-crafted paid search campaigns. Take a look at our paid
advertising services, below:

Search Ads

These ads are shown on search engine ranking pages when users search for specific keywords. Search Ads have a Quality Score that influences directly how often the ad shows, its cost-per-click, and ranking. A search ad campaign goal can be increasing leads or monitoring lead conversion.

Display Ads

Display campaigns, including banner ads, are a creative advertising medium that uses a combination of images and ad copy to encourage viewers to click.

PPC Advertising (Google, Bing, Yahoo)

PPC services focus on managing search engine ads and adjusting bids to compete with competition PPC campaigns. Advertisers pay every time a user clicks on their ad.

Google Shopping

This type of paid search service helps you find, research, and compare products from all sorts of online shops across the web.

Native Ads

Also known as ‘sponsored content,’ native ads mimic the function of the website on which they appear. This could be a video, article, editorial, or advertorial on a website.

Remarketing/Retargeting Ads

Remarketing ads are targeted toward website visitors who have been on your website landing pages but didn’t convert. The ads will show the products or services that the user researched or viewed.

Social Media Ads

This type of PPC ad pops up on social media platforms. The display or video ads are targeted based on the users’ interests, demographic, ages, careers, and more.

Inbox Ads

The email marketing strategy comes in the form of text or newsletter emails, or a popup that appears when a user opens their email platform.

The Blue Ice Technology Paid Search Management Approach

As an expert paid search agency, our marketing team writes compelling ad copy, targets customers, and increases
conversions. We follow the below steps to set up your PPC campaigns:

Step # 1: Ads Account Setup

If you don’t already have a PPC account set up, we’ll create one for you. If you do, we’ll need access to start our PPC management.

Step # 3: Competitor Research

We’ll research your competitors and their PPC campaigns to determine how we can help your business’ PPC efforts outperform the competition.

Step # 5: Copywriting

Our ad copy specialists create multiple headlines, descriptions, and call-to-action options for the ad platforms to compare and rank the highest converting ads.

Step # 7: Create Ad Groups

Ad groups will group the products/services and use algorithms to determine which ad set within those groups perform best.

Step # 2: Strategy Creation

Based on your business, customer journey, and CPC or Cost-Per-Lead (CPL) budget, we’ll create a PPC campaign with a clear goal and strategy to best target your potential new customers.

Step # 4: Keyword Research & Negative Keywords

A list of targeted keywords and negative keywords is researched to ensure we target the right customers for the services/products your business offers.

Step # 6: Conversion Tracking

We’ll use the ad platforms and Google Analytics to track your PPC ad conversions once the PPC campaigns are live.

Step # 8: Go Live

We set the PPC campaigns live and monitor their performance over a couple of days. Monitoring helps us improve results for long-term success and increased revenue.

Step # 9: Continue Optimizing

As part of our paid search services, we continuously optimize your PPC campaigns. We also provide you with regular updates so you’re never in the dark about your ad performance.

Hire A Paid Search Marketing Company

We’re a full-service digital marketing agency at the forefront of PPC services and digital marketing. If your business needs a boost in website traffic, brand visibility, sales, conversions, reputation management, or retargeting potential and old customers, it’s time to hire a PPC agency.

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